Privacy Policy

Privacy Policy – Blue Water Family Academy Last updated: December 2025

Introduction:
Blue Water Family Academy is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, store, and protect your personal data, and outlines your rights under applicable data protection laws.  

1. Who We Are 
Blue Water Family Academy is the data controller responsible for your personal data.  Our website and digital services are hosted on the Zenler platform. Zenler acts as a data processor, providing technical infrastructure only, and processes personal data on our behalf in accordance with a data processing agreement.  If you have any questions about this Privacy Policy or how your data is handled, please contact us using the contact or support form on our website.

2. Scope of This Privacy Policy 
This Privacy Policy applies to personal data collected through:  This website  Account creation and course enrolment  Purchases of digital products or services  Newsletter sign-ups and updates  Applications for mentoring or coaching programmes  Support enquiries  Email, phone, or social media contact  By using this website or engaging with our services, you acknowledge this Privacy Policy. If you do not agree, please do not use the website or services.  

3. What Personal Data We Collect 
Personal data means information that can identify you as an individual. We may collect and process the following categories:  a. Communication Data Information you provide when contacting us, including messages sent via contact forms, email, social media, or support enquiries.  b. Customer Data Details related to purchases or enrolments, such as name, billing address, email address, phone number, and transaction details. Payment card details are processed securely by third-party payment providers and are not stored by us.  c. User Data Information about how you use our website and services, including content you submit such as forms, applications, surveys, quizzes, or course interactions.  d. Technical Data Information about your device and usage, including IP address, browser type, operating system, time zone, page views, and navigation paths. This data is collected via analytics and cookies.  e. Marketing Data Your preferences regarding receiving communications from us and your marketing communication choices.  

4. Sensitive Personal Data 
We do not intentionally request or require sensitive personal data (such as health information, ethnicity, religious beliefs, or political views).  However, if you voluntarily share such information (for example, within free-text fields, emails, or reflective mentoring contexts), you do so at your discretion. Any such data is handled with care and confidentiality in accordance with applicable data protection laws.  

5. How We Collect Your Data 
We collect personal data in the following ways:  Directly from you when you complete forms, make purchases, or contact us  Automatically through cookies and similar technologies when you use our website  From third-party service providers that support our operations  For more information about cookies, please see our Cookie Policy.  

6. Third-Party Services and Integrations 
We may receive personal data from third parties such as:  Analytics providers (e.g. Google Analytics)  Email and communication services  Payment providers (e.g. Stripe, PayPal)  Automation and integration services (e.g. Zapier)  Video and conferencing platforms (e.g. Zoom, Vimeo)  These providers act as data processors and are contractually required to protect your personal data.  

7. How We Use Your Personal Data 
We only use your personal data where legally permitted. Common purposes include:  Providing access to products and services  Communicating with you  Managing accounts and enrolments  Processing payments and maintaining records  Improving website performance and user experience  Sending service-related communications  Sending marketing communications where permitted  

8. Lawful Bases for Processing 
We process personal data under the following lawful bases:  Performance of a contract – to deliver products or services you have requested  Legitimate interests – to operate and improve our business, provided your rights are not overridden  Consent – for marketing communications where required  Legal obligation – where we must comply with applicable laws  You may withdraw consent to marketing communications at any time.  

9. Marketing Communications 
We may send marketing communications if:  You have opted in, or  You have previously purchased or enquired about our services and have not opted out  You can unsubscribe at any time using the link in our emails or by contacting us directly. Opting out of marketing does not affect essential service communications.  

10. Data Sharing and Disclosure 
We may share your personal data with:  Zenler (our course platform provider)  IT, hosting, video, email, and analytics service providers  Professional advisers (legal, accounting, insurance)  Regulators or authorities where legally required  Third parties in the event of a business transfer or restructuring  All third parties are required to protect your data and use it only for authorised purposes.  

11. International Data Transfers 
Some of our service providers are located outside the UK or European Economic Area (EEA).  Where personal data is transferred internationally, we ensure appropriate safeguards are in place, such as:  UK International Data Transfer Agreements (IDTA)  EU Standard Contractual Clauses (SCCs)  Other lawful transfer mechanisms recognised by data protection authorities  You may request further information about these safeguards by contacting us.  

12. Data Security 
We implement appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access, alteration, or disclosure.  Access to personal data is restricted to those who need it for legitimate business purposes and are subject to confidentiality obligations.

13. Data Retention 
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, and reporting obligations.  For tax and accounting purposes, basic customer records may be retained for up to six years after the end of a customer relationship.  Data may be anonymised for research or statistical purposes.  

14. Your Legal Rights 
Under UK GDPR, you have the right to:  Access your personal data  Request correction of inaccurate data  Request erasure of your data  Object to or restrict processing  Request data portability  Withdraw consent at any time  To exercise your rights, please contact us via the website contact form.  We usually respond within 30 days.  

15. Third-Party Links 
Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their privacy policies.  

16. Cookies 
You can manage cookie preferences through your browser settings. Disabling cookies may affect website functionality. See our Cookie Policy for details.  

17. Age Restrictions 
This website and our services are intended for individuals aged 18 and over.  

18. Complaints 
If you have concerns about how we handle your personal data, please contact us first so we can address the issue.  You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO): https://www.ico.org.uk  

19. Keeping Your Information Accurate 
Please inform us if your personal details change so we can keep our records accurate. You may update your profile or contact us directly.  

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